“These products brings you happiness, peace, color & style” – so who wouldn’t want to buy it, huh? Specially in India.

A few years ago, the purchasing process was very simple: the consumer went to the store, picked favourite products and paid for it. Now, the competitiveness of the shops is so high that the choice of place of purchase is determinated by more factors, not only the availability of the product. Customers pay attention to elements such as customer service, store appearance, contact, regulations, and opinions.