A logo is a small graphic or pictorial presentation, basically a design, that represents an organization. People often think that there is a lot more effort to be put on the online store so without wasting time they tend to pick something which is very catchy or something matching to the name of their business. But this is a totally wrong approach. Let us take an example, what is the first thing that comes to your mind when someone says Olympics, don’t you think of the five colored rings at once, or if someone says iPhone, the first immediate thought is the half-bitten apple that appears as a logo on the mobile.

“Email is the most popular function on smartphone, so let’s call it a smartmailer” – Jordie van Rijn.