Every online store needs to take care of good relations with customers. Fierce competition means that there is no place for low standards. Disappointed customer can find another shop in two minutes, so better be careful.

However, if you want to delight your customers you do not have to exceed their expectations and serve them fireworks. Just do your job. Solid customer service is really the most important thing for your clients.
The team behind the application called “5pillows.com” based on the experiences of thousands of e-businesses created five simple rules that can be used at any online store immediately, without specialized training. Rules that make the difference and that we all would like to experience on a daily basis as a clients.

1. Make it solved
Your customers are primarily interested in solving the problem. They want to end the matter, with which they have a problem. Order a product, make a good decision. Any such situation is a challenge, but also a big opportunity. So you will not find a better way to build a positive relationship with your client than finding a great solution which he is looking for.
Ask yourself: What can I do to solve customer problems in the best way?

2. Make it easy
If something requires a significant effort, sooner or later you’ll want to change it. This is also confirmed by market research – those customers which are tired of not user-friendly company and its procedures, flee to the competition. Therefore, remove the clients every possible effort. If someone speaks to you on Facebook – don’t give him a phone number. If someone asks for the order – do not require numbers transactions and scans, just look at the history of correspondence. If someone calls you, do not switch him from one person to another.
Question: How can I reduce the effort of my customers?

3. Make it fast
Receiving quick answers is a fantastic thing. If your client speaks to you this means he has some problem or just want to learn something. He needs quickly delivered solution – so give him what he is waiting for and try to solve all the problems in the first message.
Question: Do I surprise my clients with the response given in five minutes?

4. Make it human
Most companies treat customers as if they loved the formal treatment and standard rule “Mr… Mrs… Regards…”. Think again. Customer support is based on primarily emotions. Do not be a robot for your customers. Smile, please. Be a human. Talking with someone is friendly towards pleasure. Do not hesitate to deliver this kind of pleasure to your clients. Every day.
Question: Do my clients talk to people or robots?

5. Make it magic
Adding a little magic to your customer service will be remembered. Give him something more than others, be creative and helpful. Stand out from the competition, but do not force the uniqueness if you are not one hundred percent sure that solved the fundamental issues. The most important thing is to give a definitive answer and make sure that your client no longer has a problem with shopping procces.
Question: Have I done something that positively surprised my clients recently?

Are you sure you worth it?
Remember: If you want to build your brand in a right way, you need to ensure a great relationship with customers. When they are satisfied, they will persuade their friends and family to buy in your store. It’s definitely worth your time and energy.