When we talk about luxury the first thing that comes to our mind is comfort. The only reason people want to own luxury products. And yes, health is another important part of our lives. B’Zire – Fragrance Energetics owned by Ms. Bhavna Shah – thinks the same.
They sell luxury and health with an inch of comfort for all its customers. Let’s hear what Ms. Bhavna’s thought about the ecommerce platform and her journey of growth.
“Having your own site, store or ecommerce presence is a sign of brand maturity and tells customers that there is a serious business behind your product. When people ask where they can find you online, sending them to Amazon or eBay could dilute your brand’s equity but by having your own site you’re also building a new sales channel that you completely have a control over. Not subject to anyone else’s design, fees, or market prices. Furthermore, nobody can advertise against you on your own website.”
Yes! B’zire is doing well today but let’s see what they have to say about their creation process and investment: “Before the foundation of our online store business we were into Brick and mortar model of retailing. But when we thought of this business venture we thought of it to be the best set of products to be sold online and the online medium to be the best one for these set of products. The investment was not very high and would be approachable to any small startup businesses as well, as the creation process is easy and user-friendly.”
Selling online has been amazing for her and when she was asked about why she choose to sell these products online and what’s her perspective of opening an online store, she just had to say that… “Health and luxury products according to me are the best once to be sold online through an online store and i have always believed and known that owning your own platform allows you to create your own brand identity, engaging with customers in a meaningful manner and giving any small business, customizable options and tools that fits specifically to their needs.” Isn’t this a great thought?!
Every venture faces their own set of problems, Ms. Bhavna’s also had to do it. “At the beginning, we faced almost all scenarios that any new venture would have encountered. Our dedication, frugality and calculated steps taken at every stage helped us immensely, and truly got us success.”
Now you see that running a business with a SaaS model is really a good idea. This is what B’Zire owner had to say about the importance and benefits of this kind of e-business: “Ecommerce software acts as a tool with plenty of add-ons to get you going easy throughout the life of your store. The advantages are: your store is open 24/7, you can sell your goods to anyone in the world, more convenient for the customer, it costs you less, easy site setup to get going, shorter selling cycles, easy payment solutions, no shipping worries, flawless customer service, built-in marketing and shopping features, help and support services, etc. and yes – using the Zencommerce software has been great! One of the reasons for the success of my venture is the Zencommerce software. With this platform getting an online store developed is very convenient and perhaps the best option.”